Consumer behaviour towards samsung mobile phones. P. To ...
Consumer behaviour towards samsung mobile phones. P. To know the consumer perception towards Samsung mobiles. This study also helps to know the relationship between consumer income and gender, consumer satisfaction, consumer retention As a result, for some consumers, the brand of Apple stands for outgoing and adventurous while contrarily the Samsung brand emphasizes the ruggedness and functionality (Götz et al. The chapters seem to cover an introduction, research design, company profile, data This section summarizes the key findings of the study, reiterating the importance of understanding consumer attitudes towards Samsung mobile phones. It identifies several key factors that influence consumer purchasing decisions, including cultural, social, personal, and psychological factors. anies. , 2016). The Samsung mobile division in India manufactures and markets wide variety of mobile telecommunications products with pre pay and post pay markets in the consumer as well as business segments. To find the demographic features of the mobile phone consumers. III OBJECTIVES OF THE STUDY To know the consumer behaviour towards Smart phones in Indian industry. LITERATURE REVIEW Rani and Sharma (2014) conducted a descriptive study on consumer behavior towards usage of smart phone. This study is to cover the “Customer preference towards Samsung Smartphones with special reference to Coimbatore'' to identify the users behaviour towards the new specification that Samsung makes different from other brands and the problems involved in it and also consider the users' opinions and suggestions in the study. These are the follow A literature review on consumer behavior towards iPhones and Android devices reveals a multifaceted landscape shaped by various factors, including brand loyalty, user experience, and socio-economic influences. The study was conducted in Pune city and analyzed factors influencing 200 consumers' purchase of mobile phones from various brands. Key-Word: Training, Development, Knowledge. Samsung is a favourite brand of Indian consumers whether the talk about Electronic consumer goods or Smart phone. It identifies the major factors that influence consumer behavior as cultural, social, personal, and psychological factors. Key words: Consumer behavior, Mobile phones; Service; Resale; Saudi Arabia Since the intr oduction of first cellula r device by Motor ola Corp oration in 1973, t hissector This section summarizes the key findings of the study, reiterating the importance of understanding consumer attitudes towards Samsung mobile phones. Consumer behavior examines how people allocate their limited resources (time, money, and effort) to consumption-related things. Price and features were found to be the most influencing variables in the acquisition of another cell phone, while cost, sound quality, and suggestions from companions were viewed as the most critical in selecting a mobile service provider. This document discusses consumer buying behavior for Samsung mobile phones. Debasish Rout Assistant Professor, Amity Global Business School, Bhubaneswar, The document summarizes a study on consumer decision making when purchasing mobile phones. Early smart phones typically combined the features of a mobile phone with those of another popular consumer device, such as a Personal Digital Assistant (PDA), a media player, a digital camera, and GPS navigation unit. Factors influencing on consumer satisfaction towards Samsung smart phones: everal factors are influencing on customer satisfaction towards Samsung smartphones. It evaluates how these strategies shape brand awareness and consumer behaviour, providing insights for improving Samsung’s digital marketing approach. The study was conducted by Ms. This document provides a summary of a study on consumer buying behaviour towards Samsung electronics in India, with specific reference to Dhanalakshmi electronics in Kumta. The study attempts to identify the factors which influence college stude ts while purchasing Samsu CONSUMER PERCEPTION TOWARDS MOBILE PHONE BRANDS PERFORMANCE: A CASE OF NOKIA AND SAMSUNG IN NAIROBI CITY A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) SCHOOL OF BUSINESS, UNIVERSITY OF NAIROBI In this technology and competitive era, this study aims to explore the key factors which motivate consumers to purchase and use Smart Phones. Samsung has captured the highest market share in Indian market. From this study I have gained lot of practical exposure about consumer buying behaviour towards mobile phones. Findings from this study will offer practical recommendations to enhance Samsung's digital presence, increase consumer engagement, and maintain competitive advantage in the mobile phone market. The document is a group project report on consumer behavior towards Samsung mobile phones. The scope includes consumer durable markets in India and factors influencing consumer kly and effectively, provide it a competitive advantage in the market. Consumer perception plays a vital role in success of any marketed product or services as their attitude towards the particular product or service will decide the Consumer perception towards samsung - Free download as PDF File (. The consumer buying behavior process is also outlined, from problem recognition through information search, evaluation of options, purchase decision, and post-purchase Customer behavior is defined in this study as buying behavior. It also includes a table of contents that lists 8 chapters and their page numbers. pdf), Text File (. The research method used is quantitative research. co. Keywords: Smartphone, Customer Satisfaction, Mobile Phone users In the era of networks, every customer has some different perspectives to buy a mobile phone. It discusses Samsung's market segmentation, targeting, consumer motivations, and brand personality. Muthumani and Thangavel (2008) investigated a comparative study between urban and semi urban mobile phone users in Tamil Nadu on consumer behaviour which highlights the perception and expectation of urban and semi urban customers towards mobile service providers in Tamil Nadu. in/citations?hl=en&user=A6KMoiUAAAAJ [doi] => [year] => 2020 empt to study the customer buying behavior towards Samsung mobile phones. This section summarizes the key findings of the study, reiterating the importance of understanding consumer attitudes towards Samsung mobile phones. Both Nokia and Techno offer with affordable prices that make them to be preferred by the buyers. Sivasakathi ,Banupriya . Request PDF | Factors Affecting Consumer Purchasing Behavior of Samsung Smart Phones | The mobile manufacturing companies are growing swiftly and introducing a new product with advanced 1. The study will focus on customer preference and opinions by conducting descriptive research to identify the problems faced by Samsung smartphone users, including issues related to battery life This article studies the consumer’s buying behavior under the "Samsung mobile phone" brand crisis from the perspectives of consumers' reasons for buying Samsung mobile phones and their purchase intentions, their perceptions and perceptions of the Samsung Note7 incident, and consumers' perceptions and attitudes towards Samsung Electronics So, the manufacturers can concentrate more on these factors while manufacturing the product and also that the customers prefer to buy a cell phone through company showroom and majority of the respondents who are using Samsung mobile phones responded that they prefer to buy Redmi. txt) or read online for free. Explore global consumer attitudes and market trends in mobile phones. PDF | Samsung is the second-largest mobile phone manufacturer in the world, and it has been a hot commodity in the global telecommunications market, | Find, read and cite all the research you been Figure2:TypeofMobilePhoneBrandOwnedBy Respondents The least owned mobile brands are Sony Erikson, LG, Apple, BlackBerry and Huawei accounting together for 6. This report analyzes the influence of social and cultural factors on Samsung consumer behavior, including gaming culture and purchase decisions. O. Consumer behavior is a significant consideration when it comes to buying and using mobile phones, from the initial decision-making process to their future buying habits. To offer suggestions to improve the quality of smart phones. It emphasizes the significance of the findings for Samsung's continued success in the competitive mobile phone market. . It includes sections like the introduction, research methodology, data analysis and interpretation, findings, limitations, conclusions, and recommendations. Based on a study of Samsung's customers' buying patterns (emotion and cognition, advertising, brand perception, perceived pricing, and consumer decision) and the company's own products (product characteristics, design, style, and quality), we can see that, a high level of This section summarizes the key findings of the study, reiterating the importance of understanding consumer attitudes towards Samsung mobile phones. But Samsung Cell phone are leading the race with over a dozen varieties and models lining up every day. The document is a project report on consumer buying behavior of mobile handsets submitted by two students, Sanyam Arora and Shubham Pawar, towards their Bachelor of Business Administration degree. 5% of the respondents‟ mobile phone ownership in Hawassa. It includes an introduction that provides background on the mobile industry and mobile phone history in India. PDF | Customer profiling in the mobile phone market has recently gained importance due to the increased proliferation of smartphones and tablets. It means Samsung has positioned itself in consumer mind as a "Quality brand". The aim of this paper is to discover different reasons to buy mobile phones, factors which impact individuals in acquiring mobile phones and which factors propel customers PDF | The behavior of consumers towards smartphones is increasingly a focus of marketing research. D. It relates concepts like the tricomponent attitude model, Maslow's hierarchy of needs To identify the factors influencing the buying behavior of people. It found that Samsung was the most preferred brand due to its The study gives a brief about the perception & buying behaviour of customers towards various mobile brands, customer preference level associated with different mobile phones, major features which a customer looks for in a mobile before making a purchase and factors that influence decision-making in purchasing a mobile phone. In particular, consumer behavior in the smartphone | Find, read and cite all the research you The project report studies customer perception towards Samsung mobile phones. Perhaps a study which investigates the Consumer Brand Preference towards Mobile Phones by Factor Analysis method could remedy the situation. Based on a reviewed literature, it was found that among the other brands categories students prefer Samsung mobile phones. May 7, 2024 · This research investigates consumer buying behavior, satisfaction, and issues related to Samsung mobile phones. Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant. This study help to know the behaviour of the consumer about mobile phone operators. This document summarizes a study on consumer buying behavior towards Samsung mobile phones. The purpose of this study was to determine the effect of product quality on purchasing decisions for Samsung smartphones. Abstract: This research examines consumer attitudes towards Samsung mobile devices, focusing on key factors influencing purchase decisions and brand loyalty. 5 Methods of sampling Multistage sampling has been adopted in this study. Leading motives behind this research paper is to analyze the consumer preference for brand of smart phone in Rohtak city and another to determine whether gender playing significant role to determine preference for feature of smart phone with special reference to Samsung This document discusses consumer buying behavior for Samsung mobile phones. Further, the reason behind usage of smart phone is found and to identify the customer attitude towards smart phone and finally to know the customer’s satisfaction level towards smart phones. The report aims to understand the This section summarizes the key findings of the study, reiterating the importance of understanding consumer attitudes towards Samsung mobile phones. It discusses the introduction, literature review, objectives, scope, methodology and findings of the study. The objectives of the study are to analyze Samsung's position relative to competitors, identify weak areas, and provide recommendations. stdClass Object ( [id] => 3898 [paper_index] => 202011-02-005698 [title] => A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG SMART PHONES WITH SPECIAL REFERENCE TO COIMBATORE [description] => [author] => Dr. 1. , 2017). The behavior of consumers towards smartphones is increasingly a focus of marketing research. Gain insights from a comprehensive research study, covering preferences, buying behavior, and future predictions. And this analytical study will facilitate to analyze the customer preferenc and satisfaction of the customers while using Consumer perception implies ones behaviour towards any product or service marketed, it is that marketing concept which encompasses a consumer’s acquaintance about offerings of any product or service of a particular company. The mobile industry falls under the larger umbrella of the telecommunications industry, focused not only on mobile phones but also phone services and peripheral devices. The study concludes that mobile phones have become an inseparable part of human life, with Samsung being a leading brand in the mobile industry due to its quality and innovation. Pathak in Erode district, India. he researcher had gained lot of practical exposure about buying behavior towards ce l phone. Furthermore, consumer perception varies among brands running the Android OS. It contains chapters on introduction, literature review, company profile, data analysis and interpretation, findings and conclusion. The report analyzes Samsung's advertising techniques and how they position their wide range of mobile products. S [googlescholar] => https://scholar. So the marketers have to study the various mobile phone attributes that influence the consumer brand preference towards mobile phones to face this competition. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. Abstract—This study investigates the customer perception of Samsung mobile phones, aiming to gain insights into the factors that influence consumers' opinions and preferences in the highly competitive mobile phone market. Product quality and consumer psychology were utilized as independent factors in a regression study to examine the impact on purchase choices of samsung and one plus phones. Brand name, another construct of brand image and identity, has the most significant effect on the increasing demand for smartphone among customers. INTRODUCTION Smart phone is a term for distinguishing mobile phones with advanced features from basic feature phones. This study aims at ascertaining the Consumer perception towards Samsung brand. This document appears to be a study on customer satisfaction towards Samsung products conducted by Brindavan College. They are getting more attention from marketers as their brand preference is an important step towards understanding consumer purchase behavior (Ebrahim et al. Neha Kaushal and Dr. google. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase A STUDY ON CUSTOMER BUYING BEHAVIOR TOWARDS MOBILE PHONES IN BHUBANESWAR Prof. 2. Learn more! Consumers mostly preferred Nokia mobile phones. According to the findings, Samsung customers are more likely to be brand loyal, be prepared to pay a higher price, and have a strong feeling of community than Videocon customers. 6sht1, huws, p061, ug5l, ki6cf, fo83uv, eldp77, q2bs, hat8o, hgd7u,